Will CES Be 3D Printing’s Tipping Point?
(Forbes) Will the annual Consumer Electronics Show help 3D printing cross the “tipping point?”?
We cannot say for sure. What we can say is that for a product to cross the tipping point, it must undergo several stages, as described in the marketing literature by the Rogers Curve. Everett Rogers argues that the diffusion of new products is a multi-stage process that proceeds in five stages: Awareness, interest, evaluation, trial, and adoption. Eventually, diffusion reaches the early and late majority, creating a cascade: soaring sales growth and commercial success for the new product.
For 3D printing to reach cascade, it will take two things: A broad awareness of the benefits of 3D printing to different users; and a widespread adoption in micromanufacturing or “additive manufacturing.”